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Like in the U.S., Easter is a major religious holiday in Brazil. Even though they celebrate it at the same time as the rest of the world does, Brazilians have added rich cultural traditions to this celebration.
Those who observe this day which is best known as Passion Friday in Brazil, normally eat fish, particularly cod fish cakes and canjica, which is a white variety of corn and it is thoroughly cooked with condensed milk and served as a dessert.
Better known as Hallelujah Saturday, this day is marked by a tradition called the Mockery or Burning of Judas. A man-sized doll symbolizing Judas is hung, beaten and burned down at noon. Anybody can take a shot at hitting the doll with a bat or with a stick. In some communities, people attach the names of corrupt politicians, bad soccer coaches, infamous celebrities and even bad neighbors to the doll.
Churches normally celebrate this day with special elements in their worship services or masses such as plays, special songs and presentations. On the commercial side, huge chocolate Easter eggs are gifted to loved ones, specially to children. There is no egg exchange, each family member would normally enjoy one huge serving of chocolate.
Brazilian media giant, Globo has recently announced that it will penalize advertisers who insert their social media address on their TV commercials. If at the end of a commercial, the brand inserts: facebook/McDonalds or twitter.com/mcdonalds, for instance, they would be charged an extra fee.
Now, I ask you: how would placing your brand’s twitter and facebook address hurt Globo’s profits? Unless Globo is planning on charging your brand to send promoted twits out, what is the deal?
Frank Ramalho who is the CEo of Tag Group e Zag Comunicação wrote on his blog: “I told you” that he thinks Globo is making a huge mistake. He takes a page from the Super Bowl ads in saying how the marketing campaigns started on tv but pointed the conversation towards social media and he believes that is a global trend Globo should not ignore.
According to Globo, Twitter and Facebook are brands themselves, so if they are present in the commercials, somebody needs to pay for their exposure.
Godzilla #godzila was a trending topic all this week on the Brazilian Twitter. It seems that some users attributed the massive earthquake and tsunami that killed over 10,000 people to the sea monster.
The series of comments and jokes that linked Godzilla to the tragedy sparked the web sphere with comments that joined the sarcasm in either attributing the earthquake to the monster or saying he would be the next to show up in Japan. I have yet to find a tweet that strongly objects those comments.
User @ed_gomvaz posted this drawing:
User @LeandroResLac attributed this fall to the “Godzilla effect” during Carnaval
User @victorgrassi said: “to show my sympathy for Japan, I only hooked up with Japanese girls yesterday, like godzila!”
It is very heartbreaking that some people would take the time to minimize and mock Japan’s tragedy. The whole world should be joining hands to help out, but maybe wishing that is utopia.
The Godzilla jokes may have started with Twitter users allegedly ganging up on a CNN anchor who chuckled when an eye witness mentioned that his wife’s voice calmed him down in the midst of the earthquake. Watch that video here.
Users had accused CNN anchor Rosemary Church of making Godzilla references during the broadcast but the news station has denied it.
Cintia Listenbee is a busy mom. She raises two small children alongside her husband in Canton, N.C. She is a Ole Miss graduate with a Masters in Broadcast Journalism. Although she is a stay-at-home mom, Cintia manages to teach a social media workshop in Haywood County, N.C., be a prolific blogger and she has just launched a new book titled “Tweeting with God” for new moms wanting to learn new ways to connect with God. Since she is also from Brazil, I asked her what her expectations would be in reading a blog about social media in Brazil.
Q: What would you like to see in a blog with this theme?
A: I would like to read bout the latest trends and research on the Brazilian social media.
Q: How do you use social media?
A: I connect with readers, friends and family that way.
Q: Has social media had a general impact in your area/field/career/passion/hobby?
A: Yes. I connect with potential employers that way and started to built my resume differently.
Q: How do you get feedback from your audience/fans/customers/clients/friends?
A: Through blog comments, polls, stats, Twitter and Facebook.
Q: What kinds of blog posts you might like to read from me?
A: Latest research and trends on social media in Brazil.