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Brazilian media giant will charge extra to mention your Facebook/Twitter page

Brazilian media giant, Globo has recently announced that it will penalize advertisers who insert their social media address on their TV commercials. If at the end of a commercial, the brand inserts: facebook/McDonalds or, for instance, they would be charged an extra fee.

Now, I ask you: how would placing your brand’s twitter and facebook address hurt Globo’s profits? Unless Globo is planning on charging your brand to send promoted twits out, what is the deal?

Frank Ramalho who is the CEo of Tag Group e Zag Comunicação wrote on his blog: “I told you” that he thinks Globo is making a huge mistake. He takes a page from the Super Bowl ads in saying how the marketing campaigns started on tv but pointed the conversation towards social media and he believes that is a global trend Globo should not ignore.

According to Globo, Twitter and Facebook are brands themselves, so if they are present in the commercials, somebody needs to pay for their exposure.

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Posted by on March 24, 2011 in SM in Entertainment


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