Brazilian media giant will charge extra to mention your Facebook/Twitter page

Brazilian media giant, Globo has recently announced that it will penalize advertisers who insert their social media address on their TV commercials. If at the end of a commercial, the brand inserts: facebook/McDonalds or twitter.com/mcdonalds, for instance, they would be charged an extra fee.

Now, I ask you: how would placing your brand’s twitter and facebook address hurt Globo’s profits? Unless Globo is planning on charging your brand to send promoted twits out, what is the deal?

Frank Ramalho who is the CEo of Tag Group e Zag Comunicação wrote on his blog: “I told you” that he thinks Globo is making a huge mistake. He takes a page from the Super Bowl ads in saying how the marketing campaigns started on tv but pointed the conversation towards social media and he believes that is a global trend Globo should not ignore.

According to Globo, Twitter and Facebook are brands themselves, so if they are present in the commercials, somebody needs to pay for their exposure.

 

Godzilla is trending in Brazil

Godzilla #godzila was a trending topic all this week on the Brazilian Twitter. It seems that some users attributed the massive earthquake and tsunami that killed over 10,000 people to the sea monster.

The series of comments and jokes that linked Godzilla to the tragedy sparked the web sphere with comments that joined the sarcasm in either attributing the earthquake to the monster or saying he would be the next to show up in Japan. I have yet to find a tweet that strongly objects those comments.

User @ed_gomvaz posted this drawing:

User @LeandroResLac attributed this fall to the “Godzilla effect” during Carnaval

User @victorgrassi said: “to show my sympathy for Japan, I only hooked up with Japanese girls yesterday, like godzila!”

It is very heartbreaking that some people would take the time to minimize and mock Japan’s tragedy. The whole world should be joining hands to help out, but maybe wishing that is utopia.

The Godzilla jokes may have started with Twitter users allegedly ganging up on a CNN anchor who chuckled when an eye witness mentioned that his wife’s voice calmed him down in the midst of the earthquake. Watch that video here.

Users had accused CNN anchor Rosemary Church of making Godzilla references during the broadcast but the news station has denied it.